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The articles to the right examine nuances of human behavior; planning for ROI; recent events in network radio advertising; the mathematics of direct response; informal research techniques; and a few other Strategic topics you may find useful as you prepare for your next, or first, successful radio campaign. Boldface Titles are highly recommended. |
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These articles explain and demonstrate various creative techniques; radio production costs; local market testing & network rollouts; and some of the conversion tactics that will help make your next campaign truly profitable. |
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The Strategic & Tactical ideas above invariably increase Inquiry. Sales & Profits depend on how well your telemarketers and web designers convert Inquiry to Sales. Many of my 200+ clients have done quite well closing the deal. You might learn something from them. I have. |
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Before we do business together, you might want to know how I got here, who I've worked with, and whether or not I'm compatible with your Corporate Culture. |
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© 2010 PETER A. BURKHARD (407) 895-3092) peter@burkhardworks.com |