Long before blog was a word I set this site up in Magazine style.  During the past few years it has evolved into a Reference Guide to Advertising.  You'd be surprised how many people open and print out 5 to 20 articles.  (You can only read so much electronic text before your eyes begin to glaze over.) 

One day I may publish everything and sell it at Barnes & Noble.  Meanwhile:

Features

STRATEGY

"Logical Analysis Leading to..." 

Start Here. Learn how the answers to Seven Simple Questions lead to a compelling Brand Promise, without which nothing ever happens!

THE RADIO SHOW
1-800 AMA-ZING and Click-To Radio. The Top 20. A brief intro to my methods. (Turn on your speakers!).

COMPLETE CAMPAIGNS
The Top 200 spots of the past decade, including a few hoary gems from The Back of The Rack.

Advanced Concepts of Radio presents 18 articles that can help make this media work better for you.  (Details on the Index Page.)

    Planning for Radio ROI - FREE WORKSHEET.

    Direct Response Radio Flighting.

    Direct Response Radio Acceleration.

    Your First Successful Radio Campaign.

    Personality Flighting.

    Streaming Path Tracking.

    Glossary of Radio Terms.

    Testimonial Radio Production.

    How To Ruin A Testimonial Commercial. 

    Radio Advertising Costs Less....

    Subliminal Radio.

    Cost of Producing Radio Commercials.

    Cost of Jingle Production.

    How To Write a Radio Commercial.

    Cash In On any Burned Out Control.

    The Basics of Direct Response Radio.

Introduction   
DR Radio v Print    
How Frequency Builds Response
How To Select Stations   
GM/C = X versus CICO    
How To Test & Roll Out    
Click-to & 1-800 DR

THE PRINT SHOW - Thirty or so Print campaigns and the stories behind them. Half a dozen different art directors. 

THE TV SHOW is packed with a massive Reel and several one-offs.  Mostly corporate. Some political. A few DR TV spots.
 

ON-LINE STORYBOARDS.  Remember TV scripts, storyboards, and half-hour presentations? Now all your decision-makers can review a TV concept at their leisure in a real-time private presentation.  (The spec sample shown uses flash, stock photos, product shot jpegs, and CD music. Turn on your speakers.)

FIRST IMPRESSIONS COUNT.
Many websites are erected by code gurus who are rarely trained, or interested in Graphic Design.  But most visitors will, in their first 8 seconds, judge your brand on your overall look, just as you judge a job applicant on dress, grooming and demeanor before he or she says a word. Your site should look like what you sell. Start with a graphic idea, then add content, then get the code guys to make it work.  This site is an example (except I'm the code guru).  Here are two more:

American's First Home
Be Heard Today

CORPORATE CAMPAIGNS.
Strategy: Concept: Layouts... Production. Here are Comp Whomps for a magazine, TV, on-line, and Total Multimedia campaign that give you another peek at my taste level.

Chase Durer Watches
Grayson For Congress
Red Chip Research DeLuxe Condo Concept

FREE IDEAS!?  Everything on the Internet is Free, right? Well, this page already gives you hundreds of Free Ideas you can use on your own. Want more? 407 895 3092.

CONFIDENTIALITY AGREEMENT.  We can use yours, or mine.

Am I compatible with your 
Corporate Culture?   It's unlikely I will ever occupy a cubicle in your sprawling corporate empire, but you still might like to get sense of my personality, demeanor, decorum and style. HR people say these traits can be deduced from penmanship. 

The Steam Principle explains when people buy anything and how to reach them before your competitors do. Vance Packard in twenty seconds.

The Reflection Principle explains what people actually see or hear in your ads, and why they often ignore most of your precious bullet-points.

Ten Immutable Laws of Human Behavior that affect your business as inexorably as does Adam Smith's Invisible Hand.

Do You Have Permission to Change Anything?  Unblocking corporate objections to change is as important as unblocking consumer objections to trial. Here's one way to engineer an Approval.

Frequently Asked Questions.  This site gets a lot of hits and I get a lot of questions.  Here are a few recent answers.

Zero Based Budgeting applies the basic principles of time and money management  to the initial planning for any marketing, promotional or sales efforts.

V-Marketing.  Every marketing program can be visualized in one single dynamic letter whose width corresponds to your Target Audience's percentage of the human race.

USP v MSP.  Rosser Reeves's Unique Selling Proposition worked in the 1950s, but Multiple Selling Propositions make more sense in this century.

The Seagull Strategy. Hungry marketers can learn a lot from these birds. For example, why do they chase Giant Trawlers for food?

The Ditka Principle. Mike says a coach can teach skills, techniques, teamwork and how to win. But no one can teach motivation. Apply that insight to your own marketing.

Problem Detection Research.  People love to gripe, especially about your competition.  Solve their biggest gripes and reinvigorate your brand. BBDO invented this technique and used it to position Burger King against McDonald's.

Brand Resistance Survey.  This research costs Zero.  Your In-bound TMs reveal why thousands of interested prospects DO NOT call your 1-800 number. Defuse the most common "Yeah, but..." objections in your ads, and calls can easily triple.

WITDOM  Apothegmatic Musings of a Restless Mind. Updated periodically.

Out of the Box!  But Where?
How You Hire Talent
How To Read a Monster Ad
Yahweh Still Rules
Don't Rock The Boat! It Might Tip Over...
We Have a Unique Situation Here.
Spreads Will Make More Impact!
From Ashes...
No G.U.T. No Glory
The Naked New.