The Reflection Principle

EXAMPLE: Next time you're out in the backyard,
look for the lowest hanging leaf on each tree.

Those leaves are pretty much like all the others. You'd usually ignore them. But now you're looking for those that reflect your personal criteria: "Lowest Hanging."

Apply the Reflection Principle
to your own Brand!

Why do so many people ignore your ads and commercials? Why do thousands of Googlers click to your website, spend 10 seconds scanning your banners and blurbs and buttons and links, and go elsewhere? Perhaps they were KW searching for "Lowest Hanging" and didn't see it!

Your ads and websites can line up all the qualities and attributes you think people ought to admire...

Shiny round acorns!
Tight fitting nut caps!
Perfect seven point configuration!
Full bodied veins!
Sleek texture!
Your choice of colors!

...but you'll do better if you talk about what Today's Active Shoppers are actually looking for.

Click to Logical Analysis Leading to a Leap of Faith.

In about fifteen minutes you'll learn how to be the lowest hanging leaf on the tree. You can apply that knowledge to all your marketing & advertising efforts.


People see what they're looking for. They ignore almost everything else. We all look for things that reflect well on us, that make us look good or feel good. But the Reflection Principle isn't about vanity. It is about the way we look for only those things that are relevant to our unfulfilled yearnings or sudden desires.
	EXAMPLE: Next time you're out in the backyard, look for the lowest hanging leaf on each tree. Those leaves are pretty much like all the others. You'd usually ignore them. But now you're looking for those that reflect your personal criteria: "Lowest Hanging." Apply the Reflection Principle to your own Brand! Why do so many people ignore your ads and commercials? Why do thousands of Googlers click to your website, spend 10 seconds scanning your banners and blurbs and buttons and links, and go elsewhere? Perhaps they were KW searching for "Lowest Hanging" and didn't see it! Your ads and websites can line up all the qualities and attributes you think people ought to admire... Shiny round acorns! Tight fitting nut caps! Perfect seven point configuration! Full bodied veins! Sleek texture! Your choice of colors! ...but you'll do better if you talk about what Today's Active Shoppers are actually looking for. Click to Logical Analysis Leading to a Leap of Faith. In about fifteen minutes you'll learn how to be the lowest hanging leaf on the tree. You can apply that knowledge to all your marketing & advertising efforts.