The Reflection Principle

People see what they're looking for. 
They ignore almost everything else. 

We all look for things that reflect well on us, that make us look good or feel good.  But the Reflection Principle isn't about vanity. It is about the way we see things that are relevant to our unfulfilled yearnings or sudden desires.

EXAMPLE:  Next time you're out in the backyard, look for the lowest hanging leaf on each tree.  Those leaves are pretty much like all the others. You'd usually ignore them.  But now you're looking for those that reflect your personal criteria: "Lowest Hanging."

Apply the Reflection Principle
to your own Brand! 

     Why do so many people ignore your ads and commercials?  Why do thousands of Googlers click to your website, spend 10 seconds scanning your three hundred hyperlinks, and go elsewhere?

     No matter how wonderful your Thing is, surely there are other Things in your niche category that are just as wonderful.  Every leaf on the tree offers similar keywords, features and benefits. 

• Shiny round acorns!

• Tight fitting nut caps! 

• Perfect seven point configuration! 

• Full bodied veins! 

• Sleek texture!

• Your choice of colors! 

    You'll do better if your ads ads and web pages talk about what people are actually looking for rather than how wonderful you are. 

     Click to Logical Analysis Leading to a Leap of Faith.  

     In about fifteen minutes you'll learn how to be the lowest hanging leaf on the tree.