I am the only human in America who writes, produces, occasionally voices, plans, buys and tracks the results of Network Radio advertising.

Sure, I do TV, print, outdoor collateral, and web design, too - but so does everybody's Team of Team Players. 

I've specialized in Network Radio because it's about the only medium in which a Big Agency writer can maintain a daily National Presence and deal directly with decision-makers who yearn to be, as quickly as possible, Big Agency Clients.

It's also a medium in which the accurate strategic, creative and media thinking can produce immediate and sustainable results.

Results are good, eh?

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I am the best Linear Thinker money can rent.   

I use an inductive method called Logical Analysis Leading to a Leap of Faith.  It's a way to focus your thinking, energy, and money on something more likely to work than whatever The Other Guys are doing.  

Linear thinking leads to unusual TV, Radio, Print & Collateral, and helps you slickify your own web site.  I integrate all four major disciplines - Brand, Direct Response, Retail and SEM - into every campaign.   

I started off as a Copywriter at Y&RNY.

Since then I've acquired a few more Titles: Art Director, Creative Director, Broadcast Producer-director, Media Planner-Buyer, Account Exec, Brand Planner, and New Business Relief Pitcher.

As noted, sometimes I'm the Announcer.

If you'd like to learn how I put things together, what I can do for you, and what you can do for yourself, click to the site index for The Complete Works of Burkhard.

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HR/REC KWs

Quickie Resume: Wise-acre Yankee Preppie Yalie breaks into Mailroom at Young & Rubicam NY, segues into Copy, cranks out frozen veggie, snow tire, and aspirin ads, writes The Big Line for Eastern Airlines; gets whisked away to McDonald & Little Atlanta, launches Mello Yello; opens Green & Burkhard, sweeps Addys twice, sails to $14MM, blown away in crash; escapes to Miami, fills NCL ships and hotels for Beber Silverstein; freelances Aetna/Partners PPO mega intro for Lord Geller; grabbed by DDB/Needham as CD in DC on McDonald's, National Guard & Washington Post until Omnicom merger puts kibosh on new biz; ships to O-Town's Gouchenour (minor bummer); hangs out shingle, picks up national DR, dot boom, high tech print radio TV, learns media plan/buy, HTML & Flash!;  flourishes on wits and web. QED. Is clearly too experienced, too talented, and - at 6'2" - too tall. (Click below for Whole Enchilada.)

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