I combine Madison Avenue creative & media strategy with the bare-knuckle tactics of Direct Response & Retail. My clients are  Decision Makers who value turnkey solutions that produce measurable Results.  Results are good, eh?

BOS-NYC-ATL-MIA-DC-ORL

Writing is Linear Thought.

I am the best writer money can rent.
My work is simpler and clearer than that of most agencies.  I was well-trained at Young & Rubicam NY and have practiced on over 200 Brands at seven shops.  I've probably worked for one or two of your biggest competitors. (Aha! Relevant Experience.)

Media is Linear Arithmetic.

How much revenue did you media buy generate this week?  What's your media cost per incremental or repeat sale? Perhaps if you had a better handle on CPM, effective frequency, weekly cume quotas, and day part response rates, etc. you could improve your bottom line.

Compare My Work to Your Own.

Quickie Resume: Massachusetts Yankee sails small boats in choppy waters - good preparation for advertising; Andover-Yale (B.A. Chinese Studies); Counts mail for Longines Symphonette agency; jumps to Young & Rubicam NY as Account Coordinator then segues to Copy: cranks ads for Birds Eye, Goodyear and Excedrin, writes The Big Line for Eastern Airlines; gets whisked away to McDonald & Little, Atlanta: launches Mello Yello; opens Green & Burkhard: sweeps Addys twice, soars to $14MM, blown away in '82 crash; escapes to Miami, fills NCL ships and CIGA hotels for Beber Silverstein; freelances Aetna/Partners PPO mega intro for LGFE; grabbed by DDB/Needham as CD in DC on McDonald's, National Guard & Washington Post until Omnicom merger KOs all new biz; ships to Orlando's Gouchenour (minor speed bump); hangs out shingle in '93, refines media planning & negotiation, national DR; rides dot boom, flourishes on wits, skill and style. QED.

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