PETER A. BURKHARD
Writer.  Producer. Creative Director.

1836 Whitehall Drive
Winter Park, FL 32789
CALL:   (407)  895-3092.
LAND:  (407)  647-4691
Email:   peter@burkhardworks.com
URL:     www.burkhardworks.com
 

SKILLS:   Strategy://Concept/Production.asap.  Copy & layout, production supervision – print, collateral, television, radio. Web design, GUI & SEM.  Sales training and long-copy proposals, articles and press releases.  Media planning & results tracking. HTML. JavaScript. Flash!  Word, Excel, Access, Power Point.

SYNOPSIS: 147 national, regional and local assignments at eight agencies including Young & Rubicam NY, DDB/Needham and two of my own. 70+ new business wins. 22 national brand launches. Hundreds of awards.

MAIN NICHES: Automotive. Airline. Broadcasting. Education. Financial Services. Fast Food. Government & Advocacy. 1-800 AMAZING. Healthcare. High Tech. Hospitality & Travel. Real Estate. Packaged Goods.  Can sell any brand to a human.

CURRICULUM VITAE:

  Burkhard Works, Winter Park 1991-Present. Principal.
  Gouchenour & Associates, Orlando, 1989-1991, Creative Director.
  DDB/Needham, Washington, DC, 1986-1989, Sr. VP, CD.
  Lord, Geller, Federico & Einstein, 1985, Project Writer.
  Beber Silverstein & Ptnrs, Miami, 1983-1985, Co-CD.
  Green & Burkhard, Atlanta, 1979-1983, Founder, CD.
  McDonald & Little, Atlanta, 1976-1979, Senior Writer.
  Young & Rubicam, NYC, 1972-1976, Copywriter.
  Andover/Yale. Majored in Chinese Studies & Poker.

HISTORICAL HIGHLIGHTS:

“We Have to Earn our Wings Every Day” for Frank Borman saves Eastern Airlines for 8 years. Y&R’s highest recall line. (Y&RNY)

“The World’s Fastest Soft Drink” TV launches Mello Yello, Coca Cola’s most successful new brand since Tab. (McD&L)

“Take a Taco Bell Vacation” builds SE regional business; proves value of attacking all other QSRs; leads to “Head for the Border.” (G&B)

“Go By The Book” TV for Wilson’s Catalog Showrooms boosts sales 18% in one quarter; wins Gold Clio. (G&B)

“The Subject is Excellence” TV for NEA showcases top teachers; supports contract negotiations with local school boards. (BS&P)

“Choose Your Partners Well” total branding effort launches Aetna Partners National HealthPlans. [2004 revenues were $2BB.] (LGFE)

“Irresistible Force” print & TV is the highest-pulling recruitment campaign in the history of the Army National Guard. (DDB/N)

“It’s The Maaaaaagazine” TV, radio and print debuts Sunday Magazine for Ben Bradlee’s Washington Post. (DDB/N)

“See It On CV” TV, radio, print, cross-channel, and paint-the-trucks effort turns around local image of Time Warner’s CableVision of Central Florida. (G&A)

“S-O-C-K-S” network radio for National Dynamics Speed Spanish earns $35MM in three years. 

“It’s a Kick In The Cash” TV, radio & POS launches Tri-West Lotto in ID, MN and SD. (BW)

“Work Work Work… Play Play Play” radio and collateral repositions Carnival Crystal Palace in Nassau as a haven for workaholics who need a two week vacation in four days. (BW project for YPB)

“Click The Dice” spot and network radio and national cable TV for IT job board dice.com increases weekly HPH and DPV from 125M to 1.5MM; drives revenues from $14 to $40 million in 18 months. (BW)

"Ooo..! Get the Stinky Dog Away!" national and regional network radio drives click-to sales for Dinovite from $5,000 to $180,00 per week, April 2006 through the spring of 2008.


PERSONALS: Single. Mobile. Speak French, Mandarin, and some Spanish.  Play Jazz guitar, poker, bridge, backgammon. Shoot 90 from the whites. Have Laptop Will Travel. 

References on request. 
Compensation varies with scope of project and degree of difficulty.

THE WORK