Burkhard Works: Archived Writings


Original Entries no longer listed in the Site Index.

Years ago I made some Flash animations you might enjoy. They're fun! Burkhard Works :60 Burkhard Works :30 Burkhard Works :10
Experimental & Unusual Leaps of Faith
	CORPORATE CAMPAIGNS. Strategy: Concept: Layouts... Production. Magazine, TV, Collateral, and Total Multimedia campaigns that give you another peek at my taste level. Chase Durer Watches Four Magazine Campaigns Alan Grayson For Congress TV, Radio, Direct Mail for Alan's 2006 Campaign. Deluxe Condo Concept Situation analysis, strategy, concept, print, collateral, outdoor, etc. for a developer in SW Florida. American's First Home Sample HTML for a local home-builder. Be Heard Today Sample HTML for D.R. Radio client whose actual site converted less than 1% of clicks to sales.

RedChip.com is an Investor Relations & Independent Research firm that specializes in small-caps. I was asked to develop a national network radio campaign to attract investors to the site. That led to a redesign of the home page, and a highly successful test on WCBS-AM in New York. Then the client decided to do everything in house. RedChip22 is the index page for a Custom Channel I built to keep RC staffers and geographically dispersed clients up to date on work in progress. Perhaps I can build one for you?
	ON-LINE STORYBOARDS. Ad agencies usually present TV storyboards in person. I use Flash! That way I can present ideas to decision-makers who happen to be in different places at the same time. (Turn on your speakers.)
	The Y&R Final Cut Copy Test. Devised at Y&RNY, this little exercise helps CDs and HR Managers evaluate how well relative beginners can think on their own with no supervision and precious little time. (I had to pass this test to get out of Traffic and into Creative.)

WRITINGS
	WITDOM Apothegmatic Musings of a Restless Mind. Updated periodically. Out of the Box! But Where? How You Hire Talent How To Read a Monster Ad Yahweh Still Rules Don't Rock The Boat! It Might Tip Over... We Have a Unique Situation Here. Spreads Will Make More Impact! From Ashes... No G.U.T. No Glory The Naked New.

	Cranking Phil Hendrie. This piece took much longer to write than the events described took to occur. If you're a Hendrie fan you'll enjoy it. I did. He didn't, much, I guess. A year later, it all came true! Ancient history today, but fun. Galactic Lunacy. People behave strangely when the Moon is Full and the tides rise worldwide. Lunar and Solar gravity, right? Is there another G-force that also makes us crazy - twice a year? "Bad Ads Are OK." Verbatim quotes illustrating what some consumers and clients really think of this exquisite art form. "Don't Rock the Boat! It might tip over! Priceless quips from the Limited Horizons universe of Creative Recruiters. What Is A Copywriter? The classic concept of the ink-stained wretch pecking out hortatory headlines and laudatory fill has changed recently. We now have to "write" with more than mere words. MS/Haiku Chain Letter. In Japan, the Viaos replaced Microsoft error messages with sympathetic haikus, which inspired a chain letter idea: Add your own.
	UBERALISM. A slightly tongue-in-cheek view of the current battle between conservatives and liberals.