Our Milk is delivered
through grocery and convenience stores and comes in cartons,
plasti-glass containers and gallon jugs. It is fresh, cold, white and comes from
cows. Your dairies feed hydroponic hay to those cows. Your milk
tastes exactly the same as every other brand in the grocery store.
Your objective is to persuade people who drink milk to try Our Milk.
Here's a blank highway billboard. Do something that will motivate
people whizzing by at 65MPH to remember Our Milk.
Look at your ad for two seconds.
Does it make you want to get off the highway at the next exit and rush to the
nearest 7-11?
If it does,
congratulations! You're already an
expert at marketing strategy, brand promise, and creative execution.
If it doesn't, click
to my Marketing
Communications Process Page and learn how to write a coherent marketing plan
for Your Milk - or any other brand.
If you'd like to learn even more, click to
Lesson Plans for
Advertising and speed-read the on-line course.
