Day One Minus 30. The Buzz Begins.  

After ten days the second board appears.

"What on earth is 'Omi O Ke Yo Wa?'"
"Probably a new theme park."

 

START UP

We invite the press, brokers, pols, planners and all key influencers to a special event to take place at the location in about a month.  

Collateral, signage, broadcast advertising, newspaper and magazine ads are produced for a Big Bang Introduction.

The site is prepared for an event that will embed the location in minds of all citizens forever.

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FSP-Intro   Competition   Planning   Seven Strategies   The Correct Position
Start Up   Start Up II   Start Up III   Month One   Day One   The Name    Brand Intro
MCPS Media Plan   Collateral   Floorplans?   Trim Options   Wrap