Day One Minus 40.   

A good brand introduction gets everyone's attention all at once.  The longer we hold it, the better.

Forty five days before formal marketing begins, we launch an area-wide Outdoor Teaser Campaign.

"What's Mi O E Yo Wa?"
"Dunno.  Something from outer space?"

The opening stage of the campaign ensures that all current and future shoppers, brokers, seasonal and year round residents, friends & relatives, politicians, planners, and possible third-party endorsers know who and where we are.

Once that happens we can concentrate our marketing efforts on active shoppers among the Target and Qualified Audiences.   

START UP

Press releases to all local newspapers and magazines describe the project, the company's credentials, and the long range plans.  (The location can be revealed.  The name should NOT be.) 

  Creative and production begins.  Collateral, signage, web site.

We plan and buy introductory media.  Outdoor, newspaper, RE Print, Radio & TV.

An optional "test ad" can run two months before formal sales begin (see below).

 

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FSP-Intro   Competition   Planning   Seven Strategies   The Correct Position
Start Up   Start Up II   Start Up III   Month One   Day One   The Name    Brand Intro
MCPS Media Plan   Collateral   Floorplans?   Trim Options   Wrap