The Dream.  The Deal.  The Real.  

They always occur in that order, whether you're selling candy, sports cars, diamond necklaces... or a High Rise Luxury Downtown Condo.

The "Northern Lights" strategy positions the property at the center of a future vigorous downtown redevelopment.

It gives active shoppers as well as passive investors a reason to get involved with that redevelopment, either as full or part time residents or at arm's length.

The generic strategies of view, details, city life, fun, and economic growth support the main contention:  The City must attract new talent to grow. Those people will ALL WANT TO LIVE HERE.  

The property's image and promotional materials belong in every Economic Development Commission package release to any out of town prospect.

Local media can be embellished with messages in key feeder markets (i.e. Chicago, New York, London, Hamburg...).

The actual building can be purely residential, or a combination of residential, commercial, shopping, and entertainment spaces.  That art dealer from Chicago may well wish to live "over the store."

 

"How much is a 30-Day Option?  When will you need the complete down payment? When can we move in?





The Fast Sell Program.

The Dream is that we can sell 75% [115] of the units to HNW's in the first 120 to 150 days, build broad awareness for Northern Lights as The Place to Live, and create positive corporate image for the company in the political and business community.  The remaining units will be sold through referrals, brokers, word of mouth, and low level MCPS media. 

The Deal is that it will cost between 1.00% and 1.50% of gross revenues to make it happen. $6,500 to $9,750 per sale - all of which will be paid for ultimately by the customer.

The Real is that work must begin immediately.  There is a great deal to be done between now and Day One.

OPTION: 

Did you want us to take you through the Brand Introduction, or all the way to Close Out?

start over

FSP-Intro   Competition   Planning   Seven Strategies   The Correct Position
Start Up   Start Up II   Start Up III   Month One   Day One   The Name    Brand Intro
MCPS Media Plan   Collateral   Floorplans?   Trim Options   Wrap