Who?  And from What?  

Our strongest emotional appeal.  Everyone wants to get away from something. 

By the end of the first week of February everyone in the metro area will wonder, "Are they coming for me?  Where are we going?"   

 

LAST TEN DAYS 

Press Relations leaks the story to newspapers and radio stations that a rather large something will happen at the site next Friday night. 

If budget permits, teaser ads in the Events section of the newspaper and :10 bumpers on radio stations can announce the Event.

RADIO :10  "Want to know who's coming to take you away.  Be at _____ Friday night at 9:00 PM."  

Introductory ads and commercials are trafficked to newspapers, radio and TV stations.

A 40-day county-wide tease pays off on...   

 

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FSP-Intro   Competition   Planning   Seven Strategies   The Correct Position
Start Up   Start Up II   Start Up III   Month One   Day One   The Name    Brand Intro
MCPS Media Plan   Collateral   Floorplans?   Trim Options   Wrap