Live bands. Refreshments. VIP section on site. Hot dogs in the park. Drum roll. Welcome speeches...
Touch a button:
(Turn on your speakers! Get Flash 6.0)
A line of spotlights arrayed around the perimeter of the property fill the sky with magical, mystical light.
Fog machines create a 150-foot virtual screen in mid air. Projectors create the image of the Tower itself. It appears to descend from the heavens, hover, then zoom away.
Music fills the air... T-Shirts. Glo-lights.
Every night for the next two years the same lights will fill the sky.
The site will become its own billboard.
People strolling downtown will look forward to the nightly lighting. Traffic will slow on nearby overpasses. We put the property on the map.
When construction is complete, the same lights will cast their mysterious aura on the walls every night... forever.
But who, or what, are the Northern Lights?
FSP-Intro Competition Planning Seven Strategies The Correct Position
Start Up Start Up II Start Up III Month One Day One The Name Brand Intro
MCPS Media Plan Collateral Floorplans? Trim Options Wrap
STRATEGY PRINT & TV RADIO FLASH RESULTS WHOAMI? HOME
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Advertising sells Hope. We hope they will like us. They hope we will work.
© 2003 Peter A. Burkhard - Your Creative Director Online