(Actual Hero View TBD)

How do we get from Dream to Deal when nothing is Real except the land itself?   

  

Curb appeal is critical.  The property should be cleared, manicured, and gently landscaped.  A tasteful observation deck overlooking the water or park leads to a   similarly tasteful sales trailer.

A "portable classroom" is the norm.  Perhaps the architects can embellish its exterior and interior.  

There, the sales force must qualify Ups, and proceed through orderly Qualified Presentations: brochure, floorplans, finishes and trims, web-demo... 

The percentage of QPs that convert to Decisions (30- or 60-day Options or See & Buys) is a key component of Market Cost Per Sale and sales velocity.

To begin the conversion process, the collateral, grounds, and site trailer must instantly satisfy a prospect's wary curiosity.

 

"Ah, this is where all those people are buying. All right.  Show me more!"

 

 

High above the river, a dream home designed to suit your own personal taste.

Outside, all the fun of (Florida).  Inside a private space like no one else's on earth.

Exquisite detailing from a limitless menu of textures, fixtures, colors and cabinetwork.

Where to play today?  Our Concierge Staff will gladly arrange your entire stay.

(The images in the layout are all stock photography.  To prepare the final we may wish to construct models that show actual trims and finishes spaces.)

Main collateral visuals should adorn the walls of the sales trailer.

A glass tile, internally illuminated, 3-D model of the tower can be the centerpiece of the trailer.  It would eventually be displayed in the lobby of the finished building.

A 2-dimensional opaque tile mosaic of numbered individual tiles could be constructed. Option buyers get one tile. Final buyers get six. Referring brokers and agents get three. As the tiles disappear prospects see tangible evidence that people are buying...

 

"Were you planning to live here yourselves, or are you buying the apartment as an investment?"

"That depends.  What about the floor plans and faucets?"

next

FSP-Intro   Competition   Planning   Seven Strategies   The Correct Position
Start Up   Start Up II   Start Up III   Month One   Day One   The Name    Brand Intro
MCPS Media Plan   Collateral   Floorplans?   Trim Options   Wrap