ALAN GRAYSON FOR U.S. CONGRESS
Should a Republican offer a campaign to a Democrat?From June 4 to September 5, 2006 I created and placed the TV, Radio, Outdoor and Direct Mail for Alan Grayson's first bid for the Democratic nomination for U.S. Congress, District 8, Florida.
What we accomplished in three short months illustrates what intelligent people can do with a reasonable budget and a Fixed in Stone deadline.
I'm not a political consultant. The last major campaign I had worked on was Bo Ginn's bid for the governorship of Georgia, in 1982! In both cases I treated the candidate as The Brand. We proceeded logically from strategy to concept to execution.
In the end, that's all the public, any public, even yours, ever sees.
July 2006. Brand Introduction. Outdoor, TV, Radio.
This is a 6MB file and will take 20 seconds or so to download on
a DSL or better connection. WMV format.INTRO RADIO.
Intro :60
Grayson on PACs :60
Grayson on Iraq :60
Gracias :60 (Spanish & English)
Biggest Victory :30
Stop the Insanity :30
Diapers :30
July through August - Sustaining Brand Awareness
Targeted DM - (Three of eight pieces. Click any image for a printer's proof pdf and the copy.)
AUGUST - SEPTEMBER 5 PRIMARY
Grayson on Aging :30
Grayson on the Budget :30
Inmigrantes :30 (Spanish)
(Others from above in rotation, too.)
Credits:
Radio/TV Production - Digitec Interactive. John Schaub, Producer; Steve Radley, Video Edit; Alex Cromartie, Audio Edit.
Cable TV Buy - Mike Scrivens, Marcom Management, Rochester, NY.
Direct Mail Art Direction & Mechanical - Bob Steigelman, NYC.
Portrait photography - Eric Camden.
Direct Mail Printing - Bob Lanier, Printmeisters
Spanish DM & Radio, copy supervision - Nelson Betancourt
Alan Grayson - wrote much of his own radio rejoinders; DM documentation and drafts; and late, late, late night proofreading!
On Friday August 25th two weeks before the Primary, I flew up to Kentucky to visit Ed Lukacevic at Dinovite. Alan called me on the way to the airport. "We ran a good campaign. I learned a lot. It was fun. Win, lose or draw, it was a pleasure."
We lost the Primary by 4 points. Two years later Alan won the Primary and the General, and is now our Congressman. We'll see what happens in the 2010 elections.
