Free Radio Creative! or Free Radio Airtime!
|
|
||
|
Free Radio Creative! or Free Radio Airtime! |
||
|
|
|
If you buy enough Airtime, Buy enough commercials up front. Your rep will gladly turn your Yellow Pages ad into Urgent Announcer Copy. Join the Daily Drone! Free! No surprises. All well-established advertisers know their fees & commissions pay for strategy & creative. It's called "The Ad Biz." I. There is no Free Creative. |
If you buy enough Creative,
Spend a little money up front on strategy, creative & production. You'll recoup all your media costs from extra sales. No surprises. Even thrifty Direct Response advertisers know they have to prime the pump up front. Thereafter, the customers pay. II. All Airtime is Free. |
|
|
|
|
|
|
|
|
© 2011 PETER A. BURKHARD (407) 895-3092) peter@burkhardworks.com |