The Cost of  Radio Commercials.

The cost of radio commercials includes creative, studio, talent, and custom music & jingles.   

Radio commercial production houses typically bundle all the costs into one package price.  I give you much more detail, and I include the media budget for a local test. 

Say you want to beat a long-running Control that has succumbed to the inevitable effects of Technical Burnout.

Here's how our estimate sheet breaks out the line items for a typical set of three Testimonial :60s to run on 1 to 3 local stations in a standard 10-day test. Co-op participation is set at 35% and I've applied 25% of media commissions to time of staff.

OEF is set at 4.25 - yours may be different, of course - so the media dollars may vary in your home market. The actual cost of the radio commercials themselves is fairly accurate.

Click to  The Radio Show for 100+ examples of my work.