<< Go Back
Go On >>
AD: John Wine CD: Peter Burkhard Gura Lebar (Washington, D.C.)
Some 90 units remained unsold after six months. There were bigger or cheaper condos nearby.
Pulte's standard price & floor plan ads in this weeks Sunday Real Estate Section pulled zero.
So I suggested we run in Friday Events and the Automotive Sections to get next week's shoppers.
I think we sold out in a month or two.
[An excellent example of The Steam Principle in action.]
