AD: Tom Balchunas Baby CW: Peter Burkhard Young & Rubicam, New York.
My First National Ad. Frazier Purdy, CD at Y&R, hated the ad and the TV.
"Where's your production idea?"
he asked.
"It's a product demo," I explained. "The kid eats the corn until
he's full."
The TV got the highest Burke Score ever for frozen vegetables - a 53.
Little Ears was GF's most profitable brand that year.
