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BurkhardWorks: On Air Radio

Credit Answers

Eight Credit Card Debt Negotiators run the same copy nationwide.  Time to "Beat the Control."

The Party Is Over :60
Neal & Jodie Vent :60
Terrie & Alex Scream :60

Dinovite

Since 2006 Dinovite has relieved the Miseries of 200,000 Dogs. 

Stinky V :60
Dog Food V :60
Scratch V :60
Hair V :60
Vets V :60

Dino Cat Intro :60
Cat Food I :60

Maddie Cowan's First Outing with Bo & Mippy. The series runs in order.

#1 - The She Zoo :60
#2 - Tail Piping :60
#3 - Meet the Peanut :60
#4 - The Spandex Vet :60
#5 - All Happy Now :60

Vindure

How should a new Resveratrol brand profit from the French Wine Paradox?  Sound French!

Chaque Jour Vindure! :60
Vindure Energy :60
Vindure Plus :60

USA Reading Clinic

Some kids can't learn to read. Jerry Blum trains them properly.

Read to is I How used. :60
How I is to used Read :60

Watts Water Technologies

The Radio Show
The Radio Show

How Does Radio
Really Work?


Effective Direct Response, Retail or Brand Image radio advertising combines Logic (Who needs you?) with Seduction (Who wants you?).

Logic drives Strategy, Media Buying, Tracking, and National Rollout.

(Tracking results is an elegant exercise in 8th Grade Arithmetic.  Got Excel?)

Logic is a Discipline.
Seduction is an Art.

You can Do It Yourself.
You can hire Teams of Team Players to seduce you

Or you can buy a turnkey solution from Me.

Got three minutes?

Scan the one-page reviews of how my methods work.
Click a button.         Æ

Got three hours?

Click to the Index page.  Or the Advanced Concepts page.

The articles on this site distil over 30 years of experience into concepts that very few radio execs, and almost no agency pros, have ever learned, let alone forgotten. Print 'em.

Got a budget & a deadline? 

Pick up the phone.

(407) 895-3092.

peter a burkhard






Creative, Media, Conversion & 
Retention
Executions & Testing
Calls & Clicks, Sales, Rollout = Profits




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"Much Planning: Victory.   Little Planning: No Victory.
Even Less from No Planning at All!"

Sun Tzu - The Art of War.

© 2010 PETER A. BURKHARD   (407) 895-3092)    peter@burkhardworks.com