Run newsy gush from Real customers instead of canned Announcer Copy. Buy thin schedules on stations that share cumes.   You'll pull calls, clicks, and store ups from Active Shoppers at much lower Cost Per Inquiry. 

If your TMs, Web Gurus and Sales Reps can quickly convert them to customers, you can dramatically reduce Media Cost per Sale.

Click the buttons for details.

My name is Peter Burkhard.  I write, produce, plan, buy, and track the results of local & network radio advertising.

Would you like to improve your own results?

I'll need to interview 10-15 of your happy customers on the phone and record their spontaneous gush. We'll cut two or three Real People :60s and test them locally or on a satellite or streaming network. We may have to slickify your conversion process a bit up front.

Of course, we'll track everything: response rate, CPM, conversion, effective frequency range... All the variables that affect Media Cost per Sale and ROI.

If response to your long-running Control Copy has flat-lined, we should survey your TMs or CSRs to find out why so many good prospects do not call.

To get started, send for my Free 10-Day Radio Test Planner.  Fill in the blanks. Send it back.

Better yet, do what you want your own prospects to do.
Pick up the phone.  (407) 895-3092.

We'll chat for a few minutes.  I'll learn how Your Thing works.  You'll learn how Burkhard Works.

Creative  +  Media  +  Conversion