Burkhard Works. Learn to Improve Your 1-800 and Dot Com Advertising.

Since you don't have Flash 6 or better, you'll have to go straight to this site's VAST Table of Contents!


Has response to your campaign begun to flatline? You can fix it now, or wait until it burns out completely.

Learn when even the best ads burn out, how to prevent burnout, and why One Number drives all of your advertising decisions.	Learn how your Creative can attract Today's Impulse Shoppers and build Brand Awareness among Tomorrow's.	Learn to simplify your Web Site: Grease the Path from Home Page to Shopping Cart to Check Out.
Perhaps you'd rather run advertising that never burns out? If you get your strategy, creative, media, conversion techniques, and tracking protocols in sync, you can easily increase annual revenues 200% to 2000%. Click the buttons above. Learn to clarify your assumptions, tempt your best prospects, and slickify your website. Then do what you want your own prospects to do. Pick up the phone. (407) 895-3092. peter@burkhardworks.com.

	August 2008 Updates
New & Revised Articles	Will the Sirius/XM merger of 14MM subs boost or maintain today's cheapest network radio cpms? Hannity inks split rep deal with Premiere and ABC. Clear Channel expands streaming options into regional buys - good for high frequency copy tests. Dinovite launches email/TM reorder campaign against our 140,000 radio-driven customers; intros DogOSuds, LickOChops and "Dino-Cat." Combined efforts revive sales after brief QII recession scare. BeHeard Today.com delivers printed letters to D.C. Pols via USPS for pennies. Our intro on Laura Ingraham attracts 1,250 hot prospects but cluttered GUI (now revised) defeats conversion. KISS! Yodle's 1000-KW PPC test refines strategy and TA definition for PlanToForeclose, source of counseling and guidance in mortgage crisis. Site to debut in Detroit radio Sept 08. Quality Smith delivers licensed contractors to home improvement prospects; tests Impulse Radio in Phoenix. Classic Phone Call #23 (1:35 pm Sunday Aug 3. Verbatim.) "Um, I'm checking radio prices." "OK, radio is a little like jet fuel. The price depends on load, distance and speed. In spot markets figure about $3.75 cpm for P18+ adjusted for day part, day, station cume ranking, seasonal demand, length and depth of buy, and terms - FP, ROS, IP, PP or PI. What business are you in?" "Um, OK." (Click.)

PETER A. BURKHARD (407) 895-3092 peter@burkhardworks.com

Creative director online Peter Burkhard makes Fresh-Squeezed advertising creative and integrated SEM solutions for agencies and clients all across the country.

Burkhard Works, written & designed by Creative Director Peter A. Burkhard offers a wide variety of do-it-yourself articles on advertising strategy, marketing strategy, brand positioning, marketing tactics, and marketing plans. Click SITE INDEX for details..

Burkhard Works, written & designed by Creative Director Peter A. Burkhard offers a wide variety of do-it-yourself articles on Direct Response Radio, radio media planning, radio media buying, radio production, radio jingle production, radio copy, radio copywriting, radio testimonials, and radio infomercials. Click SITE INDEX for details.

Burkhard Works, written & designed by Creative Director Peter A. Burkhard offers a wide variety of do-it-yourself articles on print advertising, television advertising, collateral advertising, copywriting, advertising copywriting, creative direction, and public relations. Click SITE INDEX for details.

Burkhard Works, written & designed by Creative Director Peter A. Burkhard offers a wide variety of do-it-yourself articles on search engine optimization, SEOPs, SEM, and search engine marketing. Click SITE INDEX for details.