Burkhard Works. Learn to Improve Your 1-800 and Dot Com Advertising.

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Your primary task in Direct Response Radio is easier than in any other media: Just beat out all the other D.R. advertisers on the air. Get people to call your 1-800 number or click to your site, instead of theirs. It's not that hard. Most commercials all sound the same - a basso profundo throaty announcer reading Urgent Copy. Most radio buyers use tracking models that consistently waste money and give up millions in profits. They cannot change! The inertial momentum of Minimum Acceptable ROI, established habits and practices, and those all-important Corporate Relationships make it almost impossible for The Other Guys to rock their own boats, let alone yours. So when you run your weekly revenues up 200% to 2000% in 12 to 18 months, they won't even notice that we've beaten them at their own game. Whatever KeyWord Phrase you used to find this site, it was the right one. Everything you were looking for is right here. Before or after you bookmark this site, order my FREE "Planning For Profitable Radio Advertising" Excel Worksheet. Define your Target Audience, write a simple strategy, and set some performance and profitability targets. In half an hour or so you'll have a budget and a start-date. Click the buttons below. Learn to clarify your strategy, tempt your best prospects, and slickify your website. Follow your mouse. Then do what you want your own prospects to do. Pick up the phone. (407) 895-3092.

Learn when even the best ads burn out, how to prevent burnout, and why One Number drives all of your advertising decisions.	Learn how your Creative can attract Today's Impulse Shoppers and build Brand Awareness among Tomorrow's.	Learn to simplify your Web Site: Grease the Path from Home Page to Shopping Cart to Check Out.

	May 2009 Updates
New & Revised Articles	Washington has decided to "temporarily" take over automobile manufacturing, banking, and whatever other industries are "vital to the nation's strength & security." Tax hikes coming soon. Most major corporations will add The White House to their Advertising Target Audience. We're about to give Political Correctness a whole new meaning. Meanwhile, we less vital D.R. guys will continue to mine Network and Satellite Radio for lower CPMS and richer upscale audiences. Six new Dinovite :60s broke late last month on Sirius XM; SutraMax got off to a roaring start in spot; on May 4 we debuted two new :60s in Phoenix and San Diego for True West's LV Ranch Estates. All on The Radio Show. If you need permission to try anything new, click the Jell-O button. If not, pick up the phone. (407) 895 3092.

PETER A. BURKHARD (407) 895-3092) peter@burkhardworks.com

Creative director online Peter Burkhard makes Fresh-Squeezed advertising creative and integrated SEM solutions for agencies and clients all across the country.

Burkhard Works, written & designed by Creative Director Peter A. Burkhard offers a wide variety of do-it-yourself articles on advertising strategy, marketing strategy, brand positioning, marketing tactics, and marketing plans. Click SITE INDEX for details..

Burkhard Works, written & designed by Creative Director Peter A. Burkhard offers a wide variety of do-it-yourself articles on Direct Response Radio, radio media planning, radio media buying, radio production, radio jingle production, radio copy, radio copywriting, radio testimonials, and radio infomercials. Click SITE INDEX for details.

Burkhard Works, written & designed by Creative Director Peter A. Burkhard offers a wide variety of do-it-yourself articles on print advertising, television advertising, collateral advertising, copywriting, advertising copywriting, creative direction, and public relations. Click SITE INDEX for details.

Burkhard Works, written & designed by Creative Director Peter A. Burkhard offers a wide variety of do-it-yourself articles on search engine optimization, SEOPs, SEM, and search engine marketing. Click SITE INDEX for details.